Resume

• Managed a 16 week-long multichannel marketing campaign for Phase II of the AmplifyRPM project in Marketo
• Tested email and direct mail samples, updated offers, offer codes, disclaimers and expiration dates in order to adhere to the program cadence and offer strategy matrix
• Deployed 840,000+ emails and 290,000+ direct mail pieces in 2018
• Assisted the Engineering and Operations department in the migration project from Marketo to SFMC
• Built and tested 125+ dynamic email communications for the Natural Grocers retailer in SFMC
• Created documentation on the SOPs for on-boarding retailers
• Tested digital coupon redemptions with retailers via the CS portal
• Hosted training webinars for retailers outlining functionality as part of the digital coupon launch process

• Supported and project managed the digital marketing pipeline for 2 strategic business units using Marketo and ensured proper lead routing, scoring and reporting for each campaign
• Built, tested and launched 200+ marketing automation campaigns (including drip, batch and trigger campaigns) to support the client’s marketing strategy and pipeline goals
• Built, tested and launched 100+ digital (& print) advertising programs in Marketo to support the company’s PPC campaign needs
• Deployed 1.5+ million emails in 2016 resulting in a 23.2% click to open ratio and only a 0.1% unsubscribe rate
• Integrated the ON24 webinar tool with Marketo and built out viable webinar programs to promote these events
• Optimized and proactively maintained the 450,000+ sized lead database through data cleansing and enrichment while identifying key fields for data standardization and list building

• Assisted Healthcare IT department in the migration project from HCIT instance to the global instance of Marketo
• Built 50+ marketing programs in the UAT instance to support migration testing
• Continually updated local assets such as landing pages and emails with new URLs, banner images, buttons and content
• Researched contact us leads in Marketo, Saleslogix and online while prepping import templates for upload
• Scrubbed lead lists by overriding erroneous data and checking for duplicates to preserve database integrity

• Developed a successful customer-centric positioning statement with prospects to help regional team exceed monthly sales targets
• FY’14 – 4 appointments sold with 45 cumulative units sold across diverse industries in SMB-Midwest Region
• Completed the needs-based selling methodology sales training course and advanced Salesforce.com workshop
• Increased the efficiency of the sales funnel by researching open leads for Major Accounts team

• First point of contact for all product sales inquiries in U.S. with additional customer service provided in Canada
• FY’12 exceeded yearly domestic product sales target by 7%, outperforming sales results from previous year
• Generated 1000+ contacts in year-long, nation-wide cold calling campaign backed by robust market research efforts
• Collaborated with engineering, sales, and shipping and receiving teams to resolve customer complaints/issues
• Created and managed sales forecasting reports and nurtured key prospects into making the best buying decision

Marquette University

Bachelor of Science Degree in Business Administration (Major: Marketing)

• Customer Service
• Project Management
• Team Leadership
• Communication
• Innovative

• Marketo
• Google Analytics
• Salesforce | MS CRM
• MS Office Suite
• HTML5/CSS3